This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
Brad's Drink, which was established in 1893, was a North Carolina company that was founded by Caleb Bradham. The owner of a drugstore, Bradham sold the drink from that very establishment. Since then, the drink had become a worldwide entity, not only being a hot seller but the facilitator of many other flavors. If you don't recognize this company name, you may know it better as what it's called today: Pepsi. This is just one of the many name changes that companies like fishbat can recognize.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has become so synonymous with the Internet at large that we often forget that it had to start somewhere. In 1996, two Stanford University students created a search engine algorithm known as BackRub. The reason behind this name was that the algorithm analyzed back links, which would determine the value of different websites and how they would be seen online. Now, it's better known as Google, which is the search engine that the majority of people online use today.
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