Saturday, June 23, 2018

Importance Of Co-Branded Credit Cards In Todays Retail Market.

By Clara Nelson


A prepaid card is a card that serves as an alternative to carrying liquid cash. The prepaid card owes its development to the desire for people to carry less cash around or control their spending. Besides the world as it currently stands is going cashless and financial institutions are constantly encouraging customers to get a prepaid card.

As the name implies the cards are branded by both the network sponsor and the retail merchant. Companies that patronize co-branded cards could be airlines, departmental stores or hotels. This credit card program is designed to enable customers get special bonuses which include discounts form sponsoring merchants. Bonuses may also extend to points rewarded to loyal customers.

An open loop prepaid card has a network logo on it, examples are visa, master card, American express and discover. These cards can be made use of, at any location that accepts that brand.

Open-ended Prepaid. This type of prepaid card can be sued in all merchant shops available it is based on a relationship a financial institution has with a given electronic payment network. The financial institution maintains the value on the card.

Visa as an establishment has the requisite experience and expertise to ensure that your desire to have a co-branded card program not only comes to light, but also succeeds. We have a team of financial experts who are tasked with helping merchants and retailers not only develop their co-branded business plans, but also prepare a request for proposal to potential issuers.

A payroll card is a type of prepaid card you get from your employer, with which you receive your paychecks on. A few college ID are also prepaid cards, because some colleges offer a close loop card, which can only be used to pay for things on campus. Other schools may offer open loop cards which you can use to pay at any retail outlet that accepts that network brand.

A major advantage of having a prepaid card is that it is a viable alternative to having raw cash on you. It works perfectly for those who may want to keep their purses a little neater, or are too busy to go to the bank to withdraw cash.

Visa's card linked services come on a sophisticated platform that enables a retailer to have a loyalty campaign specifically engineered to incentivize consumer spending styles of his customers. Staying true to the purport of having a co-branded credit card, Visa has a reward redemption policy that offer customers more endless alternatives when it comes to claiming their rewards points which can either be online or in the store.




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