Friday, August 9, 2019

The Purpose Of Customer Demand Planning

By Angela Moore


There are often several steps companies must go through before releasing new products to the marketplace. One of the first, and most important, is to determine the amount of interest through customer demand planning or CDP. For, by knowing the amount of interest, companies can often save money by introducing the number of products which have been forecast.

CDP is also an important element when it comes to value chain marketing and management. For, the first and most important step in the process is forecasting product demand. After which, managers often have a much easier time when it comes to deploying resources necessary during the initial release phase of the product.

While most planning systems use a top down approach when it comes to marketing and product release, CDP uses a bottom up approach. In most cases, there are only a few risks related to the number of planners required and those related to the number of products to be released.

For companies which prefer to use software to accomplish this type of planning, there are a number of companies now releasing different versions. In most cases, companies will find it best to review different packages to find the one which will work best with the specific product to be released. In addition, there are also market to consumer systems which cut out the need for middle men which can often save the company and distributor a great deal of money.

The complexities and challenges when it comes to discovering various markets are numerous though vastly different from those which suppliers such distributors and manufacturers face. As a result, the technology related to demand management for the merchant is also different compared to the manufacturer or brand on the supply side. In one case, demographics often play a major role with regards to interest in products in different areas of the world.

CPD is also aimed more at matching manufacturers with customer logic which includes customer experience, pricing optimization, creation inventory, transportation optimization, sourcing and technology. For, if a company can not plan the results of product delivery, it can often difficult to know whether or not the product has the potential to do well in the marketplace.

Like in other areas of business, predictive analytics and forecasts are essential. For, CDP changes the way businesses and companies operate and perform prior to becoming competitive in the industry. In using these solutions, a number of companies are now using newer methods of increasing efficiency and cutting costs which are actually working better than those of the past.

Productivity on any level is never an accident or a mistake. For, to be successful a company has to plan ahead and forecast these models to assure that released inventory can meet product demand. As such, a number of companies whom have lacked success in the past are now becoming more successful by using CDP and other new methods to determine the interest in different products before an initial release.




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