Saturday, July 20, 2019

Choosing A Donor Recognition Wall

By Jeffrey Allen


Raising money for a nonprofit organization is a core aspect of the life of any group. If this part is successful, the organizers will be able to continue offering the programs that are needed. Part of the success of any fundraising effort should be including a donor recognition wall. This not only provides those who have participated in an excellent way to be thanked but also inspires other potential donors to participate in the support of the group as well.

Glass presentations are both basic and modern. They can be as simple as a glass case with the names of the donors, or as elaborate as etched or smoked glass with backlighting and color to make the names stand out. The location should always be in a place that does not include children playing or other activities that might cause it to be bumped or broken to avoid any potential injuries.

Brick walls are an excellent and permanent choice for presenting the names of donors. There are a couple of ways of using this method. One is to have the names engraved in each brick. Another way is to use it as a backdrop for other display options. This provides a way to bring elegance into the presentation area, especially if it is set off from the surrounding wall.

Digital displays can be used for efforts that are ongoing. If your organization wants to show how a capital campaign in progress, these are a great way to do so. Those that have specific fundraisers all the time can also use them to show off the highest fundraisers in your group. This type of display isn't considered a permanent solution, but it is able to be updated and modern.

Architectural design provides one of the top level display options. These can incorporate both glass and brick in its design. These are much more expensive, but by setting the budget early, the organization can plan for a larger capital funding effort designed to bring in large donations. There are often levels of donations required to be included in this type of display.

Displays need to be part of the original budget. Putting together the fundraiser will include things like levels of donations for various types of recognition. Having a specific goal in mind will help those efforts by letting the potential contributors know what they need to give to achieve a specific level of recognition. Putting this information in the fundraising pamphlets and other materials will help inspire donors to give more.

At the end of the campaign, the wall should be built and then unveiled. A special event should be planned to have politicians, the contributors, and those that the money helps all present for a very special time. This gives great appreciation to those who gave and allows them to see how the money will be put to use. The event will also inspire others who did not participate to do so next time a fundraising effort is put forth.

This type of work is a full-time job. The people involved in running a fundraiser should have a solid budget that includes having a way to show thanks to those that donated to the organization. Having a permanent place to do so is important for those that gave and those that may want to give in the future.




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